WHAT WE DID
We transformed the Bards Clothing digital experience from an unoptimized site into a high-conversion, 22-page brand destination. By reconfiguring the sitemap and migrating the domain, we replaced the original layout with a strategic flow that includes specialized lookbooks for individual clothing categories and a value-driven "Investment" page. Through reframed copywriting, custom animations, and the addition of community-focused pages, we elevated the site’s aesthetic to match the premium nature of the brand while significantly improving the user journey.
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